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Is your Market Segmentation killing you?

Hello once again! Welcome back to our blog section! This week we have another extraordinary topic to talk about: Market Segmentation! In the next lines I will take you through Professor Dunbar's teaching in Advanced Market Segmentation which I personally find very interesting and enjoyable. I...

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Is (your) SWOT Analysis Useless? Probably, if you don’t follow these rules...

Hello, to everybody! Here is another little something for you to read... Yes! This week we are going to talk about SWOT Analysis (not again!!!) because I am pretty sure not all of you are doing it properly. There is no reason to complain your business is not doing so well if you don't know the...

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How much is an Apple worth? Around 840 BLN $...

Jim Monaco, IT and Education specialist, says it is very difficult to understand why iPhone is selling so much compared to its competitors. Data show that Android owns 81% of the market share versus only 15% in iPhones. Still, it is very difficult for an Apple customer to switch to another...

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