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Marketing Communications Bundle

The essentials and beyond of Marketing Communications

In this course, Senior Examiner at the Chartered Institue of Marketing, Chris Fill, explores all the essentials and beyond of Marketing Communications. From the Marketing Communication Mix to Marketing Communication and Relationship and Corporate Communication, this 4 Hours course is packed with information and insights.

This course will include:

  • The Marketing Communications Mix
  • The Marketing Communications and Relationship
  • Exploring Corporate Communications


Courses Included with Purchase



The Marketing Communications Mix
The elements which can be reviewed and considered to create a successful combination of the right product, right place, right price and right promotion.
Chris Fill
$67
The Marketing Communications and Relationship
How to shape your marketing communication mix and how to communicate with your audience
Chris Fill
$67
Exploring Corporate Communications
The most significant aspects of corporate identity and branding, and the elements of the corporate identity mix
Chris Fill
$67

Original Price: $201


Your Instructor


Chris Fill
Chris Fill

Prior to his academic career Chris completed his masters degree at the University of Warwick and then enjoyed a successful marketing and commercial career with a variety of international organisations. He writes frequently and has published research papers in a variety of academic and practitioner journals. Much of his research to date has centred on aspects of marketing communications, corporateidentity and associated branding issues. His most recent journal paper concerns the evaluation of viral marketing. Current papers in production concern key account management, permission marketing, charity branding and the dimensions of interactivity.


He has written a number of books, including the most recently published fifth edition of his internationally recognised textbook, Marketing Communications. He has also co-authored a new principles of marketing textbook, Marketing, which has been extremely well received by the market. He has contributed guest chapters to a number of books and also writes study guides, coursebooks and various web based learning and teaching materials.


In addition to teaching marketing communications at undergraduate and postgraduate levels, he has undertaken management and marketing consultancy work for a variety of private and public sector organisations. He is also Senior Examiner for the Chartered Institute of Marketing. He has been Senior Examiner for the Marketing Communications modules for over 12 years and has led the development and is the Senior Examiner for the new postgraduate diploma module, Managing Corporate Reputation. He speaks regularly on marketing and corporate communications issues and podcasts through the Pearson,com site on marketing communications.


Recent Publications:

Evaluating viral marketing: isolating the key criteria, Marketing Intelligence & Planning, 26, 7, 743-758 (with Danilo Cruz, Honda) (2008).

Redefining the nature and format of the marketing communications mix, The Marketing Review, 7, 1 (Spring) (with Graham Hughes), (2007).

Contributor to Marketing Communication: emerging trends and developments. Editor Professor A.Kimmel, ESCP-EAP, European School of Management, Chapter 8: Trends in Below-the-Line Communication Technologies, (2006).

Corporate Services Brands: the intellectual and emotional engagement of employees, Corporate Reputation Review, an international journal 7, 4 (Winter), 365-376 (with Simon Hardaker, QinetiQ), (2005).


Under Review:

The Value of Key Account Management: the role of communication (with Sara Spear) Permission Marketing: have I got yours? (with Henry Lewis)


Textbooks:

Business-to-Business Marketing: relationships, systems and communications, (with K. Fill, University of Southampton), Harlow: Pearson Education, (2005). Simply Marketing Communications, Harlow: Pearson Education, (2006) Marketing (with P Baines and K. Page) Oxford University Press, (2008) Marketing Communications: interactivity, communities and content, 5e, Harlow: Pearson Education, (2009).




Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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