Marketing Strategy

The Blog of Oxford Learning Lab

Getting Your Personal Brand Right

In the previous two articles we discussed the upcoming recession, how to match yourself to the job market and how to find that dream job. We now need to increase your chances of winning that job by getting your brand right. This material is part of our Course: Start your New Career Strategy:...

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Developing a future-proof career strategy

In the first article in this series, we talked about the looming recession and the importance of getting your career ready for the disruption. We discussed that the first step in doing this was to dig deep to understand more about yourself and the job market you are interested in. Now we need...

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Get Your Career Development Strategy Ready for the Recession

This topic has been conceived in three parts. Matching you to a turbulent future job market Developing a future proof career strategy Getting Your Personal Brand Right This material is part of our New Course: Start your New Career Strategy: How to Land that Dream Job The Mother of All...

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​Marketing past, present and future

The decline of marketing’s influence in the boardroom. The problems and the cure. Towards professionalism INTRODUCTION Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are: The widely-held belief that marketing is mainly a...

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10 Marketing guidelines in this Covid-19 driven recession

It is pure fiction to imagine that the impending recession is going to disappear soon. The typical reaction to such misfortune is what Andrew Lorenz in the Financial Times describes as “anorexia industrialosa,” an excessive desire to be leaner and fitter, leading to emaciation and eventually...

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​The 2020 marketer has nothing to fear from technology

"Minds are like parachutes. They only function when they are open”  Sir James Dewar, Scottish physicist (1842-1923) It is impossible to have any strategy, particularly a digital strategy, without a robust plan that spells out clearly why customers should buy from you rather than from a...

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​SHAREHOLDER VALUE MEASUREMENT IS ESSENTIAL FOR EFFECTIVE KEY ACCOUNT MANAGEMENT

There are two schools of thought about the topic of shareholder value (SV). One school, led by Hugh Davidson, argues that it leads to short-termism. The other school, to which I belong, argues that short termism has been endemic in Western economies for decades and that this has little to do...

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Marketing and Ethics

As marketing has assumed a greater role in business, concerns about the ethicality of marketing have also increased. In response, several measures to protect the consuming public have been introduced to counter the danger of exploitative marketing practices. Thus, children are seen as a...

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Mission Statements That Lead to Improved Performance

I should like to concentrate this blog on the importance of mission statements. The First of the Ten Steps of a Strategic Marketing Plan. Please, however, don’t be put off by this and I urge you to read on, as getting this aspect of business right can change your business for the good...

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Create A World-Class Marketing Plan By Christmas With Help From Two Top Experts

"Without a robust marketing plan, you will have long periods of worry and depression before you fail." - Malcolm McDonald, Ph.D. Do you need a better marketing plan? Effectively reaching your customers is essential to any organization. We've got a step-by-step strategic marketing planning course...

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