Marketing Strategy

The Blog of Oxford Learning Lab

How to Use Social Media: IBM Increases Sales Leads by 400%

Social media is a powerful tool that can generate incredible, cost-effective results for businesses that learn how to be more human. It is also a superb way to waste a lot of time and money if you approach it with vague goals. The key to effective use of social media that many people seem to be...

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Is SEO Dead? How Sam's Club Increased Revenue By Over 100% With A Simple SEO Strategy

SEO is short for search engine optimization, the practice of designing websites and web content to get noticed by search engine algorithms and appear near the top of web search results. You may have heard someone say, "SEO is dead." However, is that true? Is SEO dead? Perhaps they are half right....

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How Dell grew by 109% a product’s sales with one simple change to an email

Maybe email marketing is not sexy. It is certainly not new. It’s been around longer than any other form of digital marketing, so naturally, many people find the concept a bit boring. However, it just might be your best marketing tool. Email marketing has the potential to be very cost-effective....

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Are Instagram and WhatsApp the biggest threat to Facebook?

Not so fast: The latest data released by the company The number of daily users of the company's Facebook social network and Messenger app increased to 1.6 billion people in the second quarter, Facebook said Wednesday, and the growth rate of 8% over a year ago is the second slowest in the...

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Amazon success strategy: a relentlessly optimized global giant

How can a company stand out in today’s market? You could make a splash with a well-designed product. However, unless your product has a unique feature that is protected by a patent, your competitors can imitate your offer if it is successful, so your advantage may be short-lived. Influential...

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How To Make A Strategic Marketing Plan That Drives Change

Define the mission. There are many tried and true ways to market products to potential customers, and new methods are arising every day, some mere fads like the plethora of Facebook funnel courses, while others are powerful and insightful. However, all of these approaches are merely tactics. With...

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Virtual Reality and Immersive Technologies are here to stay

On 27 and 28 June at the M9 museum in Mestre (Venice - Italy) took place the E.I.C.S. - European Immersive Computing Summit, the main event on diving technologies in Italy. Organized by Uqido, software house of Padua born in 2010 that operates in the field of software development, artificial...

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Use Analytics to improve your performance: Base your actions on data evidence

Analytics is more than just reporting data. With proper analytics practices paired with a receptive culture, analytics can become the driving force for action in a company. Opinions give way to evidence-based decision making, and results improve accordingly. The culture of marketing modernizes...

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Get Effective Web Copywriting Tips

Clear, persuasive communication is the core of successful marketing. The entire purpose of marketing, after all, is to carry a message from a business to a potential customer that motivates the customer to take action. Skillful writing makes marketing effective. Poorly-crafted writing can doom...

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Key Account Management: thought-provoking viewpoints from Professor Malcolm McDonald

Why many companies get KAM hopelessly wrong? Ask any director of any company what their biggest challenges is and the answer is always how to deal profitably with big, powerful customers.There are only 10 car companies in the world; in the UK most fmcg go through five mega supermarket...

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