Marketing Strategy

The Blog of Oxford Learning Lab

Marketing and Ethics

As marketing has assumed a greater role in business, concerns about the ethicality of marketing have also increased. In response, several measures to protect the consuming public have been introduced to counter the danger of exploitative marketing practices. Thus, children are seen as a...

READ MORE

Mission Statements That Lead to Improved Performance

I should like to concentrate this blog on the importance of mission statements. The First of the Ten Steps of a Strategic Marketing Plan. Please, however, don’t be put off by this and I urge you to read on, as getting this aspect of business right can change your business for the good...

READ MORE

Create A World-Class Marketing Plan By Christmas With Help From Two Top Experts

"Without a robust marketing plan, you will have long periods of worry and depression before you fail." - Malcolm McDonald, Ph.D. Do you need a better marketing plan? Effectively reaching your customers is essential to any organization. We've got a step-by-step strategic marketing planning course...

READ MORE

Neuroscience Insights For Conversion Rate Optimization: How Protalus Increased Sales by 93%

There's an old saying, "You can lead a horse to water, but you can't make it drink." Typically, we think of marketing as being the "lead a horse to water" part, and "sales" is the next step, that effort to get the horse to drink. However, marketing can have a significant role in convincing...

READ MORE

How to Use Social Media: IBM Increases Sales Leads by 400%

Social media is a powerful tool that can generate incredible, cost-effective results for businesses that learn how to be more human. It is also a superb way to waste a lot of time and money if you approach it with vague goals. The key to effective use of social media that many people seem to be...

READ MORE

Is SEO Dead? How Sam's Club Increased Revenue By Over 100% With A Simple SEO Strategy

SEO is short for search engine optimization, the practice of designing websites and web content to get noticed by search engine algorithms and appear near the top of web search results. You may have heard someone say, "SEO is dead." However, is that true? Is SEO dead? Perhaps they are half right....

READ MORE

How Dell grew by 109% a product’s sales with one simple change to an email

Maybe email marketing is not sexy. It is certainly not new. It’s been around longer than any other form of digital marketing, so naturally, many people find the concept a bit boring. However, it just might be your best marketing tool. Email marketing has the potential to be very cost-effective....

READ MORE

Are Instagram and WhatsApp the biggest threat to Facebook?

Not so fast: The latest data released by the company The number of daily users of the company's Facebook social network and Messenger app increased to 1.6 billion people in the second quarter, Facebook said Wednesday, and the growth rate of 8% over a year ago is the second slowest in the...

READ MORE

Amazon success strategy: a relentlessly optimized global giant

How can a company stand out in today’s market? You could make a splash with a well-designed product. However, unless your product has a unique feature that is protected by a patent, your competitors can imitate your offer if it is successful, so your advantage may be short-lived. Influential...

READ MORE

How To Make A Strategic Marketing Plan That Drives Change

Define the mission. There are many tried and true ways to market products to potential customers, and new methods are arising every day, some mere fads like the plethora of Facebook funnel courses, while others are powerful and insightful. However, all of these approaches are merely tactics. With...

READ MORE