Marketing Strategy

The Blog of Oxford Learning Lab

How To Make A Strategic Marketing Plan That Drives Change

Define the mission. There are many tried and true ways to market products to potential customers, and new methods are arising every day, some mere fads like the plethora of Facebook funnel courses, while others are powerful and insightful. However, all of these approaches are merely tactics. With...

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Virtual Reality and Immersive Technologies are here to stay

On 27 and 28 June at the M9 museum in Mestre (Venice - Italy) took place the E.I.C.S. - European Immersive Computing Summit, the main event on diving technologies in Italy. Organized by Uqido, software house of Padua born in 2010 that operates in the field of software development, artificial...

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Use Analytics to improve your performance: Base your actions on data evidence

Analytics is more than just reporting data. With proper analytics practices paired with a receptive culture, analytics can become the driving force for action in a company. Opinions give way to evidence-based decision making, and results improve accordingly. The culture of marketing modernizes...

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Get Effective Web Copywriting Tips

Clear, persuasive communication is the core of successful marketing. The entire purpose of marketing, after all, is to carry a message from a business to a potential customer that motivates the customer to take action. Skillful writing makes marketing effective. Poorly-crafted writing can doom...

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Key Account Management: thought-provoking viewpoints from Professor Malcolm McDonald

Why many companies get KAM hopelessly wrong? Ask any director of any company what their biggest challenges is and the answer is always how to deal profitably with big, powerful customers.There are only 10 car companies in the world; in the UK most fmcg go through five mega supermarket...

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The Future Of Marketing: A viewpoint by Emeritus Professor Malcolm McDonald

What in an academic’s retired life could be more appealing and irresistible than being invited by the Master and Court of the Worshipful Company of Marketing to address a prestigious audience at the Stationer’s Hall in the City on the topic of the future of marketing ? “Of course”, was the...

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Internet: Freedom or New Slavery?

It is said that the rule of 90-9-1 exists on the Internet. That is, only 1% create original content, 9% contribute, and the remaining 90% are only final users (lurkers). . Whether this rule is real or not, we do not know for sure. What we do know is that the original design of the Internet as a...

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Unicorns IPO - Uber and The others - The return of the dot com bust?

On the day of one of the most eagerly awaited IPOs of the year, The Economist and other prestigious economic publications question the phenomenon of Unicorns and the impact of the gig economy. There are 88 private start-ups worth over $1 billion each in the San Francisco Bay Area, more...

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The Paypal Mafia : From the free Internet to the Monopolies

When you think of the Mafia, you think of thugs, weapons and a good dose of violence. When we talk about The Paypal Mafia, there is none of this. It is a term that has been coined and established over time to indicate the strategies of the founders of Paypal and the companies that have...

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How to use Instagram Stories for Your Business Strategy

Instagram should play a vital role in every marketer’s plans in 2019, as we said in our recent article, How to Create An Instagram Strategy For Your Business. However, how businesses use Instagram can vary depending on the audience, the content available and the nature of the brand. With 300...

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