Marketing Strategy

The Blog of Oxford Learning Lab

Get Your Career Development Strategy Ready for the Recession

This article has been conceived in three parts. Today we are talking about the Step One: Matching you to a turbulent future job market This material is part of our New Course: Start your New Career Strategy: How to Land that Dream Job The Mother of All Recessions is coming The Americans have a...

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​Marketing past, present and future

The decline of marketing’s influence in the boardroom. The problems and the cure. Towards professionalism INTRODUCTION Two of the main contributors to the somewhat confused state in which the marketing profession finds itself are: The widely-held belief that marketing is mainly a...

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10 Marketing guidelines in this Covid-19 driven recession

It is pure fiction to imagine that the impending recession is going to disappear soon. The typical reaction to such misfortune is what Andrew Lorenz in the Financial Times describes as “anorexia industrialosa,” an excessive desire to be leaner and fitter, leading to emaciation and eventually...

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​The 2020 marketer has nothing to fear from technology

"Minds are like parachutes. They only function when they are open”  Sir James Dewar, Scottish physicist (1842-1923) It is impossible to have any strategy, particularly a digital strategy, without a robust plan that spells out clearly why customers should buy from you rather than from a...

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​SHAREHOLDER VALUE MEASUREMENT IS ESSENTIAL FOR EFFECTIVE KEY ACCOUNT MANAGEMENT

There are two schools of thought about the topic of shareholder value (SV). One school, led by Hugh Davidson, argues that it leads to short-termism. The other school, to which I belong, argues that short termism has been endemic in Western economies for decades and that this has little to do...

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Marketing and Ethics

As marketing has assumed a greater role in business, concerns about the ethicality of marketing have also increased. In response, several measures to protect the consuming public have been introduced to counter the danger of exploitative marketing practices. Thus, children are seen as a...

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Mission Statements That Lead to Improved Performance

I should like to concentrate this blog on the importance of mission statements. The First of the Ten Steps of a Strategic Marketing Plan. Please, however, don’t be put off by this and I urge you to read on, as getting this aspect of business right can change your business for the good...

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Create A World-Class Marketing Plan By Christmas With Help From Two Top Experts

"Without a robust marketing plan, you will have long periods of worry and depression before you fail." - Malcolm McDonald, Ph.D. Do you need a better marketing plan? Effectively reaching your customers is essential to any organization. We've got a step-by-step strategic marketing planning course...

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Neuroscience Insights For Conversion Rate Optimization: How Protalus Increased Sales by 93%

There's an old saying, "You can lead a horse to water, but you can't make it drink." Typically, we think of marketing as being the "lead a horse to water" part, and "sales" is the next step, that effort to get the horse to drink. However, marketing can have a significant role in convincing...

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How to Use Social Media: IBM Increases Sales Leads by 400%

Social media is a powerful tool that can generate incredible, cost-effective results for businesses that learn how to be more human. It is also a superb way to waste a lot of time and money if you approach it with vague goals. The key to effective use of social media that many people seem to be...

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