Marketing Strategy

The Blog of Oxford Learning Lab

The Ultimate Guide To Creating An Instagram Strategy For Your Business

A billion monthly active users logging into the platform. With numbers like that, it’s essential that marketers consider Instagram as a channel in the core marketing mix, regardless of industry. However, it’s vital that businesses leverage this growing channel in the right way. In our guide,...

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​5 Marketing Trends and Technologies Emerging in 2019 You Need to Know

While 2018 saw the rise of video content and influencer marketing, 2019 is set to be the year of emerging technology, and as a result, changing values for marketers. So what does 2019 hold for you as a marketer? To help you plan for the next year, we’ve gathered five digital marketing trends,...

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Marketing Strategy 2019

Here’s a guide to the essentials as you create your marketing plan for 2019. Effective Marketing Planning pulls together marketing thought, understanding and practice into two distinctive plans. As you work through this blog, you might find you have some gaps in your marketing knowledge; I have...

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Facebook Groups: 8 Marketing Strategies to Master to Grow your Business

Is working with social media to promote your products or services see you struggling to achieve the next level in your business? We're swamped with tools and services we can buy that can help us grow our business, but sometimes the answer is right in front of us, and it's free. Welcome to...

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Email Marketing on Black Friday and Cyber Monday: 7 Ways to Get Your Emails Opened

With Black Friday and Cyber Monday around the corner, I bet your inbox is flooded with offers too. How do we as marketers get around a full inbox and get someone to open up our email? Let's take a look at 7 Essential Subject Lines Everybody (or at least every marketer) needs to know! About...

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Facebook Marketing: How to make a perfect video Live session

Do you know Facebook Live videos is one of the most effective way to grow your FB presence? We reveal some tricks and techniques to make your Facebook Live perfect. Making Facebook Live according to the best practice we will share in this post will get you to tons of targeted users for free....

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CONVERSION RATE OPTIMISATION - How To Build your Customer Centered Website

Welcome back to the fourth and final part of our distilled post from our Conversion Rate Optimisation Course In this final session we will go through: • Some more advice on how to build your Customer Centered website; • Pricing strategies; • A quick revision of what we have seen so...

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CONVERSION RATE OPTIMISATION - Grab user attention and storytelling

Hello guys and welcome back to the third (but not the last) part of our blog posts - distilled from our Conversion Rate Optimisation Course: How to create more enquires, leads and sales If you miss the previous posts, you can find them here: CRO The First Steps CRO and Neuroscience This...

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CONVERSION RATE OPTIMISATION - Neuroscience and Goals Optimization

Hello Everybody! Welcome back once again!!! This week's new blog post follows the last one and is the second, out of four dedicated to Conversion Rate Optimisation Course: How to create more enquires, leads and sales. In this session we will: analyse the concept of...

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CONVERSION RATE OPTIMISATION - The First Steps

Hello everybody and welcome back once again to our blog section! We are ready to introduce a BRAND NEW TOPIC: Conversion Rate Optimisation (also know to the most as CRO) with a UNIQUE CRO Course - How to create more enquires, leads and sales - by Andrew Lloyd Gordon who will give you some...

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