Marketing Strategy

The Blog of Oxford Learning Lab

CONVERSION RATE OPTIMISATION - How To Build your Customer Centered Website

Welcome back to the fourth and final part of our distilled post from our Conversion Rate Optimisation Course In this final session we will go through: • Some more advice on how to build your Customer Centered website; • Pricing strategies; • A quick revision of what we have seen so...

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CONVERSION RATE OPTIMISATION - Grab user attention and storytelling

Hello guys and welcome back to the third (but not the last) part of our blog posts - distilled from our Conversion Rate Optimisation Course: How to create more enquires, leads and sales If you miss the previous posts, you can find them here: CRO The First Steps CRO and Neuroscience This...

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CONVERSION RATE OPTIMISATION - Neuroscience and Goals Optimization

Hello Everybody! Welcome back once again!!! This week's new blog post follows the last one and is the second, out of four dedicated to Conversion Rate Optimisation Course: How to create more enquires, leads and sales. In this session we will: analyse the concept of...

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CONVERSION RATE OPTIMISATION - The First Steps

Hello everybody and welcome back once again to our blog section! We are ready to introduce a BRAND NEW TOPIC: Conversion Rate Optimisation (also know to the most as CRO) with a UNIQUE CRO Course - How to create more enquires, leads and sales - by Andrew Lloyd Gordon who will give you some...

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Web Copywriting: are you doing it in the right way?

https://www.oxfordlearninglab.com/blog/1301023/web...Hello Everybody and welcome back to our blog section! What we are going to see in the next article is the basics you need to know about Web Copywriting. Here follow a few tips to write blog pages, websites, article and almost everything you...

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Will an algorithm replace marketers?

Artificial Intelligence, Machine Learning, Marketing Automation...all seems to point out that some marketing jobs will be automated soon. Is happening already at a record pace of jobs that once appeared impossible to automate. According to a Harvard Business Review recent article by Ravin...

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Is your Market Segmentation killing your business?

Hello once again! Welcome back to our blog section! This week we have another extraordinary topic to talk about: Market Segmentation! In the next lines I will take you through Professor Dunbar's teaching in Advanced Market Segmentation which I personally find very interesting and enjoyable. I...

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Is (your) SWOT Analysis Useless? Probably, if you don’t follow these rules...

Hello, to everybody! Here is another little something for you to read... Yes! This week we are going to talk about SWOT Analysis (not again!!!) because I am pretty sure not all of you are doing it properly. There is no reason to complain your business is not doing so well if you don't know the...

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How much is an Apple worth? Around 840 BLN $...

Jim Monaco, IT and Education specialist, says it is very difficult to understand why iPhone is selling so much compared to its competitors. Data show that Android owns 81% of the market share versus only 15% in iPhones. Still, it is very difficult for an Apple customer to switch to another...

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