Marketing Strategy

The Blog of Oxford Learning Lab

The Future Of Marketing: A viewpoint by Emeritus Professor Malcolm McDonald

What in an academic’s retired life could be more appealing and irresistible than being invited by the Master and Court of the Worshipful Company of Marketing to address a prestigious audience at the Stationer’s Hall in the City on the topic of the future of marketing ? “Of course”, was the...

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Internet: Freedom or New Slavery?

It is said that the rule of 90-9-1 exists on the Internet. That is, only 1% create original content, 9% contribute, and the remaining 90% are only final users (lurkers). . Whether this rule is real or not, we do not know for sure. What we do know is that the original design of the Internet as a...

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Unicorns IPO - Uber and The others - The return of the dot com bust?

On the day of one of the most eagerly awaited IPOs of the year, The Economist and other prestigious economic publications question the phenomenon of Unicorns and the impact of the gig economy. There are 88 private start-ups worth over $1 billion each in the San Francisco Bay Area, more...

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The Paypal Mafia : From the free Internet to the Monopolies

When you think of the Mafia, you think of thugs, weapons and a good dose of violence. When we talk about The Paypal Mafia, there is none of this. It is a term that has been coined and established over time to indicate the strategies of the founders of Paypal and the companies that have...

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How to use Instagram Stories for Your Business Strategy

Instagram should play a vital role in every marketer’s plans in 2019, as we said in our recent article, How to Create An Instagram Strategy For Your Business. However, how businesses use Instagram can vary depending on the audience, the content available and the nature of the brand. With 300...

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Marketing Automation: How Artificial Intelligence and Machine Learning Are Transforming Marketing

The terms ‘artificial intelligence’ and ‘machine learning’ have been thrown around a lot in recent years, often with the two being used interchangeably. You’ve probably heard people question whether the use of these new technologies to automate marketing processes signals a new era of robot...

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The Ultimate Guide To Creating An Instagram Strategy For Your Business

A billion monthly active users logging into the platform. With numbers like that, it’s essential that marketers consider Instagram as a channel in the core marketing mix, regardless of industry. However, it’s vital that businesses leverage this growing channel in the right way. In our guide,...

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​5 Marketing Trends and Technologies Emerging in 2019 You Need to Know

While 2018 saw the rise of video content and influencer marketing, 2019 is set to be the year of emerging technology, and as a result, changing values for marketers. So what does 2019 hold for you as a marketer? To help you plan for the next year, we’ve gathered five digital marketing trends,...

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Marketing Strategy 2019

Here’s a guide to the essentials as you create your marketing plan for 2019. Effective Marketing Planning pulls together marketing thought, understanding and practice into two distinctive plans. As you work through this blog, you might find you have some gaps in your marketing knowledge; I have...

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Facebook Groups: 8 Marketing Strategies to Master to Grow your Business

Is working with social media to promote your products or services see you struggling to achieve the next level in your business? We're swamped with tools and services we can buy that can help us grow our business, but sometimes the answer is right in front of us, and it's free. Welcome to...

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