Marketing Strategy

The Blog of Oxford Learning Lab

Email Marketing on Black Friday and Cyber Monday: 7 Ways to Get Your Emails Opened

04 November, 2018
With Black Friday and Cyber Monday around the corner, I bet your inbox is flooded with offers too. How do we as marketers get around a full inbox and get someone to open up our email? Let's take a look at 7 Essential Subject Lines Everybody (or at least every marketer) needs to know! About...

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Facebook Marketing: How to make a perfect video Live session

author
Oxford Learning Lab
02 October, 2018
Do you know Facebook Live videos is one of the most effective way to grow your FB presence? We reveal some tricks and techniques to make your Facebook Live perfect. Making Facebook Live according to the best practice we will share in this post will get you to tons of targeted users for free....

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CONVERSION RATE OPTIMISATION - How To Build your Customer Centered Website

author
Oxford Learning Lab
26 April, 2018
Welcome back to the fourth and final part of our distilled post from our Conversion Rate Optimisation Course In this final session we will go through: • Some more advice on how to build your Customer Centered website; • Pricing strategies; • A quick revision of what we have seen so...

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CONVERSION RATE OPTIMISATION - Grab user attention and storytelling

author
Oxford Learning Lab
26 March, 2018
Hello guys and welcome back to the third (but not the last) part of our blog posts - distilled from our Conversion Rate Optimisation Course: How to create more enquires, leads and sales If you miss the previous posts, you can find them here: CRO The First Steps CRO and Neuroscience This...

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CONVERSION RATE OPTIMISATION - Neuroscience and Goals Optimization

author
Oxford Learning Lab
11 February, 2018
Hello Everybody! Welcome back once again!!! This week's new blog post follows the last one and is the second, out of four dedicated to Conversion Rate Optimisation Course: How to create more enquires, leads and sales. In this session we will: analyse the concept of...

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CONVERSION RATE OPTIMISATION - The First Steps

author
Oxford Learning Lab
24 January, 2018
Hello everybody and welcome back once again to our blog section! We are ready to introduce a BRAND NEW TOPIC: Conversion Rate Optimisation (also know to the most as CRO) with a UNIQUE CRO Course - How to create more enquires, leads and sales - by Andrew Lloyd Gordon who will give you some...

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Web Copywriting: are you doing it in the right way?

author
Oxford Learning Lab
12 December, 2017
https://www.oxfordlearninglab.com/blog/1301023/web...Hello Everybody and welcome back to our blog section! What we are going to see in the next article is the basics you need to know about Web Copywriting. Here follow a few tips to write blog pages, websites, article and almost everything you...

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Will an algorithm replace marketers?

author
Oxford Learning Lab
09 November, 2017
Artificial Intelligence, Machine Learning, Marketing Automation...all seems to point out that some marketing jobs will be automated soon. Is happening already at a record pace of jobs that once appeared impossible to automate. According to a Harvard Business Review recent article by Ravin...

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Is your Market Segmentation killing your business?

author
Oxford Learning Lab
16 October, 2017
Hello once again! Welcome back to our blog section! This week we have another extraordinary topic to talk about: Market Segmentation! In the next lines I will take you through Professor Dunbar's teaching in Advanced Market Segmentation which I personally find very interesting and enjoyable. I...

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Is (your) SWOT Analysis Useless? Probably, if you don’t follow these rules...

author
Oxford Learning Lab
02 October, 2017
Hello, to everybody! Here is another little something for you to read... Yes! This week we are going to talk about SWOT Analysis (not again!!!) because I am pretty sure not all of you are doing it properly. There is no reason to complain your business is not doing so well if you don't know the...

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