Marketing Strategy

The Blog of Oxford Learning Lab

Get Effective Web Copywriting Tips

author
Oxford Learning Lab
01 July, 2019
Clear, persuasive communication is the core of successful marketing. The entire purpose of marketing, after all, is to carry a message from a business to a potential customer that motivates the customer to take action. Skillful writing makes marketing effective. Poorly-crafted writing can doom...

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Key Account Management: thought-provoking viewpoints from Professor Malcolm McDonald

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Prof. Malcolm McDonald - Best Seller Author
20 June, 2019
Why many companies get KAM hopelessly wrong? Ask any director of any company what their biggest challenges is and the answer is always how to deal profitably with big, powerful customers.There are only 10 car companies in the world; in the UK most fmcg go through five mega supermarket...

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The Future Of Marketing: A viewpoint by Emeritus Professor Malcolm McDonald

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Prof. Malcolm McDonald - Best Seller Author
06 June, 2019
What in an academic’s retired life could be more appealing and irresistible than being invited by the Master and Court of the Worshipful Company of Marketing to address a prestigious audience at the Stationer’s Hall in the City on the topic of the future of marketing ? “Of course”, was the...

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Internet: Freedom or New Slavery?

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Giorgio Burlini
21 May, 2019
It is said that the rule of 90-9-1 exists on the Internet. That is, only 1% create original content, 9% contribute, and the remaining 90% are only final users (lurkers). . Whether this rule is real or not, we do not know for sure. What we do know is that the original design of the Internet as a...

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Unicorns IPO - Uber and The others - The return of the dot com bust?

author
Oxford Learning Lab
10 May, 2019
On the day of one of the most eagerly awaited IPOs of the year, The Economist and other prestigious economic publications question the phenomenon of Unicorns and the impact of the gig economy. There are 88 private start-ups worth over $1 billion each in the San Francisco Bay Area, more...

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The Paypal Mafia : From the free Internet to the Monopolies

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Giorgio Burlini
24 April, 2019
When you think of the Mafia, you think of thugs, weapons and a good dose of violence. When we talk about The Paypal Mafia, there is none of this. It is a term that has been coined and established over time to indicate the strategies of the founders of Paypal and the companies that have...

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How to use Instagram Stories for Your Business Strategy

author
Oxford Learning Lab
11 April, 2019
Instagram should play a vital role in every marketer’s plans in 2019, as we said in our recent article, How to Create An Instagram Strategy For Your Business. However, how businesses use Instagram can vary depending on the audience, the content available and the nature of the brand. With 300...

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Marketing Automation: How Artificial Intelligence and Machine Learning Are Transforming Marketing

author
Oxford Learning Lab
07 March, 2019
The terms ‘artificial intelligence’ and ‘machine learning’ have been thrown around a lot in recent years, often with the two being used interchangeably. You’ve probably heard people question whether the use of these new technologies to automate marketing processes signals a new era of robot...

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The Ultimate Guide To Creating An Instagram Strategy For Your Business

author
Oxford Learning Lab
10 February, 2019
A billion monthly active users logging into the platform. With numbers like that, it’s essential that marketers consider Instagram as a channel in the core marketing mix, regardless of industry. However, it’s vital that businesses leverage this growing channel in the right way. In our guide,...

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​5 Marketing Trends and Technologies Emerging in 2019 You Need to Know

author
Oxford Learning Lab
30 January, 2019
While 2018 saw the rise of video content and influencer marketing, 2019 is set to be the year of emerging technology, and as a result, changing values for marketers. So what does 2019 hold for you as a marketer? To help you plan for the next year, we’ve gathered five digital marketing trends,...

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