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Blueprint for Smart Content: Strategy Meets AI
Foundations of Content Marketing
Promo (1:38)
Introduction (5:07)
What is Content Marketing (7:08)
Traditional vs Digital Marketing Approaches (5:54)
Key Benefits and Challenges of Content Marketing (6:59)
Content Marketing Goals and the Marketing Mix (7:58)
Content Creation - Stories, Pillars and the Content Mix (8:27)
Content Planning & Strategy
Content Formats - Blogs and Videos (9:25)
Content Creation - Form, Structure and Flow (7:16)
Attributes of Great Content (3:42)
Content Curation (5:16)
Content Curation - the 4-1-1 Rule (3:14)
Content Formats & Channels
Content Formats - Case Studies, Webinars, eBooks, eNewsletters (8:04)
10. Content Formats - Blogs and Videos (9:25)
Content Formats - Podcasts, Infographics and White Papers (9:56)
Content Formats - Usert Generated Content (UGC) (4:17)
Content Formats - Virtual and Augmented Reality (4:02)
Content Types - B2B, B2C, NfP, Public Secor (5:16)
Content Application by Organisation Type (6:48)
Optimisation & Copywriting
Keyword Research (5:20)
Content Optimisation (6:45)
Social Media Optimisation (SMO) (4:10)
Content Optimisation Tips (4:23)
Call To Actions (CTAs) copy (5:35)
Content Copywriting and Tone of Voice (10:05)
Audience & Content Alignment
Content Audit (6:41)
Setting Goals and Objectives (5:43)
Understanding Your Audience (5:02)
Developing Customer Personas (6:25)
Content and the Customer Journey (7:58)
Content and the Marketing Funnel (5:24)
Identifying Audience Content Needs (5:10)
Workflow, Distribution & AI
Content Distribution Channels (8:24)
Content Management (8:03)
Repurposing Content copy (5:23)
Using AI in Content Creation (8:14)
Using AI & Automation in Content Workflow (5:38)
Perplexity AI for Marketing (7:07)
Measurement & Analytics
Content Metrics and Measures (2) (7:33)
Content Metrics and Measures (1) (8:00)
Key Measurement Tools (5:31)
Content Types - B2B, B2C, NfP, Public Secor
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