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From Products to Services
First Section
From Products to Service Intro (4:12)
Forces Shaping Service demand: Rise of Service (8:20)
Forces Shaping Service Demand: International Competition (3:46)
Forces Shaping Service Demand: Market Maturity (5:34)
Forces Shaping Service Demand: Changing Customers (8:24)
Strategic Dilemma (7:46)
What does "move to service" involve? (8:10)
From Products to Service Intro
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