Brand Management: Build Powerful Brands

A detailed professional guide to plan, create, grow and manage brands that create value over time

Everything an organization does, from R & D through to after-sales service, manifests itself in the value proposition made to customers and this is represented by the brand.

This special Brand Management Bundle has been created with this in mind and we put together 3 Courses:

  1. Principles of Brand Management
  2. Strategic Brand Management
  3. The Brand Marketing Programme - From Prof. Malcolm Mcdonald

The one constant in the turbulent marketing landscape has been the crucial role of brands in the creation of shareholder value.

This online workshop provides a step-by-step process for managing brands in such a way that they create shareholder value. More importantly, it spells out a quantitative approach to the frequently misunderstood and poorly managed topic of brand equity.

Whilst it has been written with marketers in mind, this workshop is definitely not just for the likes of brand managers. Branding deeply affects everyone in the organization and if the brand is not differentiated, carefully positioned, and professionally managed, all its stakeholders will be adversely affected, not just its employees. This course will also enable directors and accountants to make a major contribution to the management of their most important asset: their brand.

Your Instructor

Leslie de Chernatony
Leslie de Chernatony

Leslie is Professor of Brand Marketing at Universita della Svizzera italiana, Lugano, Switzerland, Honorary Professor of Brand Marketing at Aston Business School, UK and Managing Partner of Brands Box Marketing and Research Consultancy. Having made a significant contribution to advancing knowledge about brand management, he now bridges the advancement of brand knowledge in his academic role with the application of brand knowledge in his consultancy role. His cutting edge work on strategically building brands has helped many organisations develop more effective brand strategies. Leslie’s research on brand marketing is globally disseminated through his books, frequent international conference presentations and a significant stream of international journal articles, some of which have won best paper prizes. Both the Chartered Institute of Marketing and the Market Research Society recognised his contribution to advancing knowledge about strategic brand management by honouring him with Fellowship status. He is also a Freeman of the Worshipful Company of Marketors. Leslie's work has resulted in TV programmes and radio broadcasts. He is a frequent speaker at management conferences. Winning several major research grants helped him and his team investigate factors associated with brand success. He sits on the Editorial Boards of numerous journals. Leslie held a Visiting Professorship at the Madrid Business School and is Visiting Professor at Thammasat University, Bangkok. A firm advocate of the need for managers to benefit from his work on brand marketing, he has run many highly acclaimed management development workshops throughout Europe, the USA, the Middle East, Asia and Australia and his advice has been sought by numerous organisations throughout the world on developing more effective brand strategies. On several occasions he has acted as an expert witness in court cases over branding issues.

Courses Included with Purchase

Principles of Brand Management
To manage brands effectively there needs to be consensus about the nature of the brand in question. Here assets to their framework will be presented
Leslie de Chernatony
Strategic Brand Management
Learn to analyse how a brand is acting inside and outside as it grows
Leslie de Chernatony
The Brand Marketing Programme
The Role of Brands in Creating Value - Essential Courses
Prof. Malcolm McDonald - Best Seller Author

Original Price: $331

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!