Congratulations on writing your marketing plan! Now the real hard work begins: implementing it in your business. Research suggests that most marketing plans do not get implemented successfully so this will probably be one of the most perilous journeys you ever undertake in marketing. Indeed, if you do not implement it properly, is there any point in writing it in the first place?
This course will include:
Edmund Bradford is an author and entrepreneur who has co-founded successful consultancies in strategic marketing and key account management. This includes Malcolm McDonald Marketing Ltd. which he co-founded with Professor McDonald. He is also a Director and co-founder of Market2win Ltd. which produces simulation games to teach students and executives about market strategy. Market2win was named as a Finalist in the 2010 Marketing Excellence Awards by the UK’s Chartered Institute of Marketing.
Ed has been involved with implementing strategic initiatives around the world for over 20 years, acting as both a consultant and senior executive. He has also written extensively on the subject of implementing key account management programs and co-authored Marketing Navigation, How to keep your your marketing plans on course (Bradford, Erickson and McDonald).
In addition to his work with business schools, his company experience includes work with Brussels Airlines, Compass Group, GlaxoSmithKline, Jones Lang LaSalle, Lucas Aerospace (now Goodrich), Lloyds TSB, Parker Hannifin Corporation, United Utilities and a host of small enterprises.
He holds an MBA from Warwick University, England