Congratulations on writing your marketing plan! Now the real hard work begins: implementing it in your business. Research suggests that most marketing plans do not get implemented successfully so this will probably be one of the most perilous journeys you ever undertake in marketing. Indeed, if you do not implement it properly, is there any point in writing it in the first place?
This course will include:
Edmund has over 30 years of experience in both industry and academia.
He is a Judge for both UK and international business awards, a Teaching Associate at Warwick Business School, a guest lecturer at several universities and a designer of sales and marketing games to help apply marketing concepts.
Over this time he has used the key tools of marketing to help both companies and individuals achieve better growth.
He runs a workshop on using sales & marketing thinking to develop and implement a successful career strategy. He also provides coaching on career development to students, managers and senior executives.
In addition to his many articles, he is the co-author of a book on strategy implementation.
He is Director of The Good Growth Academy and Managing Director of Market2Win Ltd.
Ed holds a BA (Hons) in Economics, a Diploma in Marketing and an MBA from Warwick Business School.