SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last year. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate with customers you picked up the phone or wrote a letter.
SOCIAL MEDIA ENVIRONMENT This section looks at an overview of the social media environment and why there is a lack of adoption by businesses. BENCHMARK: HOW TO USE THE SOCIAL MEDIA BALANCE SHEET We look at a tool to benchmark social media activity within an organisation and its external application. ENGAGE CUSTOMERS Engaging customers is an issue in social media. This section reviews ways to create community and write for social media. Different tools are considered including LinkedIn, Facebook, Twitter, YouTube and Blogging.
Annmarie Hanlon BA PG DipM MBA FCIM MMII MIoD is a professionally qualified Marketing Consultant and the Managing Director of Evonomie Ltd, an independent marketing company that specialises in providing expert, impartial marketing advice.
Her focus is on strategic marketing within new media and she is a frequent guest speaker for business organisations. Annmarie is the author of Quick Win Marketing and Quick Win Digital Marketing which are iPhone Apps and traditional books. A languages graduate, Annmarie has worked on projects in Italy, Greece, Belgium, Luxembourg, France, Ireland and Hong Kong.
Annmarie has also written and delivered training courses on ‘LinkedIn Best Practice For Marketing Professionals’, ‘How to increase Sales using Social Media and Online Marketing,’ and ‘Quick Win Digital Marketing.’ She is a Freeman of theWorshipful Company of Marketors and through Evonomie Ltd, works as a freelance consultant offering strategic advice on Digital Marketing for businesses.