SOCIAL MEDIA such as Twitter, LinkedIn and Facebook has grown significantly in the last year. Businesses are winning work from Twitter and LinkedIn. Facebook is being used in place of traditional advertising, yet a few years ago, to communicate with customers you picked up the phone or wrote a letter. This workshop shares secrets on the next steps with using digital marketing tools and how they can generate business for you. Running Time is about 3 Hours and 20 Minutes.
INTEGRATE & MANAGE We look at how to build Social Media activities into the business, management issues and software available to integrate social media platforms. MEASURE & MONITOR This section showcases different tools for social media metrics. From understanding what should be measured, to monitoring social conversations. ACTION PLAN The workshop finishes with a review of best practice and creating a practical action plan for your business.
Annmarie Hanlon BA PG DipM MBA FCIM MMII MIoD is a professionally qualified Marketing Consultant and the Managing Director of Evonomie Ltd, an independent marketing company that specialises in providing expert, impartial marketing advice.
Her focus is on strategic marketing within new media and she is a frequent guest speaker for business organisations. Annmarie is the author of Quick Win Marketing and Quick Win Digital Marketing which are iPhone Apps and traditional books. A languages graduate, Annmarie has worked on projects in Italy, Greece, Belgium, Luxembourg, France, Ireland and Hong Kong.
Annmarie has also written and delivered training courses on ‘LinkedIn Best Practice For Marketing Professionals’, ‘How to increase Sales using Social Media and Online Marketing,’ and ‘Quick Win Digital Marketing.’ She is a Freeman of theWorshipful Company of Marketors and through Evonomie Ltd, works as a freelance consultant offering strategic advice on Digital Marketing for businesses.