AI Tools for Marketing Optimization

• Course
• By Robyn MacMillan

Campaign Planning

The act of putting togheter a strategy for your marketing activity.

• Course
• By Andrew Lioyd Gordon

Chat GPT Bundle

Learn about ChatGPT for Marketing

• Bundle

Chat GPT for Marketing

Create Amazing Prompts, Social Media Posts, Marketing Research, Lead Generation, Personalization

• Course
• By Oxford Learning Lab

Chat GPT vs Deep Seek Marketers Guide

Understand the differences between the two AI models

• Course
• By Robyn MacMillan

Content Marketing

How to create what the audience is looking for.

• Course
• By Andrew Lioyd Gordon

Content Marketing & Digital Customer Journey

Master how content marketing can support digital marketing activities

• Course
• By Nick Day

Conversion Rate Optimisation

How to encourage more web visitors to stay on a website and how to create more enquiries, leads and sales from the web.

• Course
• By Andrew Lioyd Gordon

Digital Campaign Planning Toolbox

Learn about SEO, Blog, Content Marketing, Digital Pr, Social Media Management, Campaign Planning and Monitoring

• Course
• By Nick Day

Digital Marketing Management Toolkit

Essential Digital Marketing Skills to Create a Winning Strategy

• Bundle

Digital Marketing Management Toolkit Bundle

Learn about SEO, Blog, Content Marketing, Digital Pr, Social Media Management, Campaign Planning and Monitoring

• Course bundle
• By Nick Day

Digital Marketing Strategy

Master Digital Marketing: SEO, Google Analytics4, Optimization, Social Media, PPC, Email, WebCopy, UX, Content Marketing

• Bundle

Digital Marketing Strategy for Small Businesses

Master How to Create Amazing Digital Strategies

• Course bundle
• By Oxford Learning Lab

Digital Marketing Toolkit

Everything you need to know to create a great Digital Strategy

• Course bundle
• By Nick Day

Digital Research

A professional approach to supporting marketing decisions with well grounded information

• Course
• By Andrew Lioyd Gordon

E-commerce Masterclass

Learn E-commerce as a Business Model

• Course
• By ​Kalust Manukyan

Email Marketing 2

A clear idea on Email marketing and on all the processes that should be followed. How to write in a more persuasive way to attract customers...

• Course
• By Andrew Lioyd Gordon

Facebook Marketing: How to Write the Perfect Post

Reach Millions with NO Advertising!

• Course
• By Gabrielle Edards

Facebook Marketing: How to use Facebook Groups

Master Facebook Groups to engage with potential customers, strengthen your brand and reinforce your online presence

• Course
• By Anabelle Romo

GA4 Accelerator Masterclass

Unlock the power of data-driven decisions

• Course
• By Robyn MacMillan

Generative AI for Marketing

How to get the best from GenAI for Text, Images, Videos, Optimization, Data Driven decisions

• Course
• By Robyn MacMillan

Google Analytics 4: GA4

Learn how the new GA will help you to reach your goals

• Course
• By Nick Day

How MarTech Can Help in Avoiding Marketing Failures

In this course we will cover: • Introduction to Martech • The Necessity of Martech in Modern Marketing • Case Studies of Marketing Failures • Impact of Neglecting Martech • Extracting Learnings from Failures • Strategies for Effective Martech Integration • Future of Martech in Marketing

• Course
• By Robyn MacMillan

How to Write a Proper Strategic Marketing Plan

A masterclass from the world's foremost expert

• Course
• By Malcolm McDonald Academy

Intro to ChatGPT

Understand how ChatGPT and AI can work for Marketing

• Course
• By Oxford Learning Lab

Introduction to Marketing Strategy

Start learning today top Marketing Strategy courses

• Course bundle
• By Prof. Malcolm McDonald - Best Seller Author

Key Account Management

A Guide to Key Account Management

• Course
• By Prof. Malcolm McDonald - Best Seller Author

Key Account Management: Global Best Practice

How to manage big, powerful customers profitably

• Course
• By Malcolm McDonald Academy

Market Segmentation

The very foundation of successful marketing

• Course
• By Prof. Malcolm McDonald - Best Seller Author

Marketing Accountability

a MUST for all marketing executives who want to be accepted in the boardroom

• Course
• By Prof. Malcolm McDonald - Best Seller Author

Marketing Planning

Where to start, how to do it and how to benefit from marketing planning

• Course
• By Prof. Malcolm McDonald - Best Seller Author

Marketing Research

A professional approach to supporting marketing decisions with well grounded information

• Course
• By Jane Sutton

Marketing Strategy Academy Short Courses

Ten incredibly powerful lessons in learning how to master the fundamental strategic concepts both quickly & effectively

• Course
• By Malcolm McDonald Academy

Marketing Strategy Academy Unlimited Membership

Master Marketing Strategy, Digital Marketing, Communication & Branding. Get Access to all our 42 Marketing Professional Business Courses in one place.

• Course bundle
• By Prof. Malcolm McDonald - Best Seller Author

Marketing in the Board Room

Ten crucial questions CEOs and CFOs are asking their marketing colleagues, and the answers they should be receiving.

• Course
• By Prof. Malcolm McDonald - Best Seller Author

Master Marketing Automation and AI [Bootcamp]

Understand the tools and implement a winning strategy

• Course
• By Robyn MacMillan

Mastering Marketing Automation and AI

• Course
• By Robyn MacMillan

Modern Digital Marketing

Empowering Creativity and Connection

• Bundle

Modern Digital Marketing and AI

Empowering Creativity and Connection

• Bundle

Oxford Learning Lab Membership

• Membership

PPC - Pay Per Click

Learn to use keywords and adverts to boost your return on investment

• Course
• By Andrew Lioyd Gordon

Personal Branding Masterclass

Build a compelling and authentic personal brand that propels your professional aspirations forward.

• Course
• By Oxford Learning Lab

Quantified Value Propositions

How To Quantify the Real Value You Provide

• Course
• By Malcolm McDonald Academy

SEO: Fast-Track

How to get the essentials rights and understand the new rules

• Course
• By Nick Day

Social Media Marketing and AI

Strategies for Growth, Engagement and ROI

• Course
• By ​Kalust Manukyan

Social Media Marketing: A Strategic View

Explain the business value of social media and how can support other digital media

• Course
• By Nick Day

Social Media Strategy

powerful mix of rich customer data, flexible marketing platforms and the chance to get ahead of your competitors.

• Course
• By Andrew Lioyd Gordon

Social Media Strategy

A new and highly practical Social Media for Business Growth will give you actionable tips and ideas so that you make the most of social media

• Course
• By Andrew Lioyd Gordon

Strategic Digital Marketing Planning

“Rowing harder doesn’t help if the boat is headed in the wrong direction.” – Kenichi Ohmae, organisational theorist and management consultant.

• Course
• By ​Kalust Manukyan

Strategic Marketing Planning

Defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies

• Course
• By Prof. Malcolm McDonald - Best Seller Author

Sustainability 101. Make a difference. No Greenwashing.

Master key terms: ESG, CSR, Net-Zero, Circular Economy, Ethics, Diversity, Inequality, Triple Bottom Line, Climate Risks

• Course
• By Oxford Learning Lab

The AI Dilemma: Balancing Innovation with Consumer Trust in AI Marketing

This course explores the delicate balance between leveraging AI in marketing and maintaining consumer trust. The discussion highlights the impact of AI on marketing campaigns, the consumer experience, and industry expectations. Two case studies are presented: one on how AI-generated content led to misinformation in politics and another on how Sephora successfully enhanced consumer experience with AI. Key statistics on consumer perceptions of AI highlight the challenges and opportunities for marketers. The video emphasizes the importance of responsible AI integration, focusing on data privacy, transparency, and ethical considerations to enhance customer trust and experience.

• Course
• By Robyn MacMillan

The Brand Marketing Programme

The Role of Brands in Creating Value - Essential Courses

• Course
• By Prof. Malcolm McDonald - Best Seller Author

The Malcolm McDonald Academy

Create superior company value using Strategic Marketing

• Course bundle
• By Malcolm McDonald Academy