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Social Media Marketing and AI
The Scope of Social Media Marketing
1._Introduction (3:46)
2._Benefits_and_Limitations_of_Social_Media (7:50)
3._Social_Media_Algorithms (5:56)
4._Impact_of_AI_Technology (5:39)
5._Impact_of_AI_Technology_(2) (6:04)
6._Image-Based_Video-Based_and_Decentralised_Social_Media_Platforms (6:18)
7.__Organic_vs._Paid_Social_Media (5:24)
8._Enhancing_Paid_Social_Media (7:01)
9._UGC (4:17)
10._Social_Media_Communities (6:09)
Social Media and Consumer Behaviour
11._Role_of_Social_Media_in_the_Customer_Journey (4:53)
12._Positive_Impacts_of_Social_Media (6:32)
13._Negative_Impacts_of_Social_Media_(1) (5:22)
14._Negative_Impacts_of_Social_Media_(2) (4:08)
15._Legal_Considerations_and_GDPR (5:56)
16._Influencer_Marketing_(1) (3:53)
17._Influencer_Marketing_(2). (4:21)
Social Media Applications
18._Social_Media_Channels_-_Facebook_and_Instagram (6:04)
19._Social_Media_Channels_-_YouTube (4:53)
20._Social_Media_Channels_-_LinkedIn (3:53)
21._Social_Media_Channels_-_X (3:31)
22._Social_Media_Channels_-_TikTok (4:18)
23._Social_Media_Channels_-_Pinterest (3:35)
24._Social_Media_Channels_-_Snapchat (3:44)
25._Social_Media_Channels_-_Reddit (4:36)
26._Social_Media_Channels_-_Threads (3:07)
27._Paid_vs._Organic_in_B2C_B2B_and_Not-for-Profit_context (5:54)
28._Social_Media_Content_and_User_Journey (5:12)
29._Best_Practice_for_Content_Production_-_Video (6:03)
30._Best_Practice_for_Content_Production_-_Images_and_Copy (5:55)
31._Best_Practice_for_Content_Production_-_Shoppable_Ads (5:46)
32._Best_Practice_for_Content_Production_-_Hashtags (6:13)
33._Content_Curation_vs._Content_Creation (5:25)
Creating a Social Media Plan
35._Setting_Social_Media_Objectives (6:20)
34._Creating_a_Social_Media_Plan_-_POST (5:17)
36._Social_Media_Personas (7:10)
37._Selecting_Social_Media_Channels (5:58)
38._Copywriting_Best_Practices (6:35)
39._Planning_Social_Media_Content (7:13)
40._Planning_Social_Media_Content_(2) (5:56)
41._Planning_Social_Media_Budgets (5:14)
Measuring Social Media Activities
42._Social_Media_Metrics (3:21)
43._Engagement_Metrics (6:14)
44._Awareness_Metrics (3:24)
45._Customer_Service_and_Retention_Metrics (3:32)
46._ROI_Metrics_(1) (5:24)
47._Choosing_the_Right_Metrics (5:03)
48._Analysis_of_Social_Media_Channels (6:51)
49._Social_Media_Listening (6:33)
50._Social_Media_Tracking (9:26)
51._Summary (1:24)
47._Choosing_the_Right_Metrics
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