Unlock the power of social media marketing with this comprehensive course!
Learn how to navigate social media algorithms, leverage AI, and balance organic vs. paid strategies (Five Sections, 51 Clips for a total of over Four and a Half hours of videos plus all downloadable slides in .PPTX).
Understand consumer behaviour, the customer journey, and the role of influencers while ensuring compliance with legal regulations like GDPR—master platform-specific strategies for Facebook, LinkedIn, YouTube, TikTok, and more.
Discover best practices for video, images, hashtags, and shoppable ads. Create winning social media plans with clear objectives, audience personas, and effective budgeting.
Use social media listening and tracking tools to track success with key metrics—engagement, awareness, and ROI. Whether in B2C, B2B, or non-profits, this course will help you build impactful, data-driven social media strategies.
Join now and take your marketing to the next level!
Kalust Manukyan is an experienced marketing professional with over 16 years of practice in agency and client-side marketing. His extensive expertise includes large-scale project management, marketing strategy development and implementation, delivering global digital and offline advertising campaigns, ecommerce, PR, branding, design, and team leadership.Kalust started his career in strategic marketing consulting. He then developed an interest in education marketing working for several institutions, including the University of Lincoln, the University of London, and St George’s University. Currently, he is the Head of Marketing at Barnet and Southgate College in London. He is also a lecturer for a number of CIM digital marketing modules for the Oxford College of Marketing.
He has an MA in Marketing from Durham University, a Chartered Postgraduate Diploma in Marketing from the CIM and a BSc in Management from the City University of Seattle.