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Advanced Market Segmentation
First Section
Market Segmentation Intro (3:56)
How do you do Segmentation properly (12:37)
Designing a Project Specification (9:01)
Segmentation Process (8:00)
Prioritising and Selecting Segments (9:26)
How do you link it to Strategy (5:23)
What you should get out of it (7:49)
How do you do Segmentation properly
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