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Market Segmentation
First Section
Intro to Market Segmentation (9:53)
A Case Study: Avoid the Price Commodity Trap (9:13)
Market Segmentation Process (9:28)
Product Life Cycle - Part 1 (7:03)
Product Life Cycle - Part 2 (7:04)
Reasons for Market Segmentation (10:50)
Market Segmentation Process
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