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Marketing Accountability
First Section
Intro to Marketing Accountability (6:35)
The Goodwill Value (7:23)
Marketing Value Time Lag (6:32)
Financial and Business Risks (5:36)
Creating Sustainable Competitive Advantage (8:50)
What is Marketing Accountability? (10:52)
Marketing Due Diligence (7:41)
Practical Example of Marketing Accountability (10:43)
Financial and Business Risks
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