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How to Write a Proper Strategic Marketing Plan
How to Write a Proper Strategic Marketing Plan: Curriculum
Introduction and Module 1: Review (31:59)
Module 2: Focus resources on the best opportunities (11:42)
Module 3: The role of marketing strategy in creating shareholder value added (22:12)
Module 4: Where to begin (14:23)
Module 5: How to prepare a winning strategy (10:49)
Module 6: How to segment your decision-makers (25:24)
Module 7: How to understand the needs of your decision-makers (17:19)
Module 8: Setting marketing objectives and strategies (24:40)
Module 9: Linking strategy to shareholder value-added (10:51)
Module 10: Summary (16:06)
Module 6: How to segment your decision-makers
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