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Marketing Planning
First Section
Marketing Planning Intro (4:18)
The Housemarket Plunge (5:35)
Sustained Competitive Advantage (9:15)
Overwiew to Marketing Planning (8:30)
The Ansoff Matrix (8:50)
Marketing Planning Example (13:01)
The Real SWOT Analisys (11:28)
How Promotion is linked to Market Segmentation (10:26)
The Ansoff Matrix
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