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Marketing Strategy Academy Short Courses
A Powerful way to Absorb, Understand and Apply Strategic Marketing
Making the P&L Exciting & Relevant to the Board (6:12)
A Brilliant, Easy Way To Start Marketing Planning For Your Organization (6:48)
The McDonald Organisational Health Check (6:44)
Be Successful Through FOCUS, FOCUS, FOCUS (9:37)
Don't Do The Wrong Things Efficiently! (12:27)
Why Marketers Must Understand The Cost Of Capital If They Are To Be Successful (9:23)
The McDonald Approach To Understanding How Your Market Works (9:11)
A Quick Way To Segment Your Market Properly (10:08)
Malcolm McDonald on SWOT Analyses That Really Work (10:59)
The Best Tool On Planet Earth For Setting Marketing Objectives And Strategies (13:02)
Why Marketers Must Understand The Cost Of Capital If They Are To Be Successful
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