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Personal Branding Masterclass
What is Personal Branding?
Intro (4:40)
Personal Brand vs Business Brand (4:22)
The Importance of Personal Branding (7:06)
What Personal Branding Is Not (4:43)
Summary First Section (2:53)
Slides
Section summary
Personal Brand: Brand Archetypes
Brand Archetypes (1:57)
Example of Personal Brand Archetypes (2:10)
Crafting Your Personal Brand Statement (5:03)
Build Your Personal Brand Essential Steps (3:13)
Slides
Section summary
Mantaining and Growing your Personal Brand
Mantaining and Growing your Personal Brand: Intro (3:14)
Linkedin Personal Branding: Core Benefits (3:17)
Leveraging Linkedin: Examples (2:32)
Linkedin Enhancements (4:01)
Networking Type for Personal Branding (2:32)
Elevator Pitch: How To Create an Effective One (2:24)
Final Conclusions and Tips (2:44)
Slides
Section summary
Brand Archetypes
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