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Principles of Brand Management
First Section
Intro : Principles of Brand Management (5:14)
Defining Brands (9:52)
Brands Matter (6:09)
Brand Promises (10:02)
Brand Hierarchy (8:14)
360 Brand Experience (9:24)
Designing a Memorable Experience (6:36)
Evolutionary Interpretations (2:53)
Characteristics of Successful Brands - Part 1 (9:56)
Characteristics of Successful Brands - Part 2 (9:16)
Brand Differentiation - Part 1 (9:09)
Brand Differentiation - Part 2 (8:32)
Added Value (10:50)
The Importance of Surround (10:10)
Service Mapping (8:58)
Added Value of Co-creation (8:40)
Brand Differentiation - Part 2
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