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Social Media Strategy
First Section
Promo: Social media strategy (1:10)
Social media strategy Introduction (11:08)
Key principles (19:23)
Social media strategy (7:24)
Situation analysis (9:03)
Stakeholders (8:34)
The competition (3:44)
Audience Research - Part 1 (20:00)
Objectives (14:38)
Strategy (10:46)
Tactics (10:16)
Your content strategy (12:22)
Content audits (9:41)
Audience Research - Part 2 (9:34)
Content ideas (8:01)
Map the customer journey (12:15)
Content distribution (5:53)
Actions (15:57)
Controls (7:52)
Learn from analysis (6:17)
Test and learn (6:57)
Show ROI (9:37)
Analyse the data (16:09)
Conclusion (3:15)
Promo: Social media strategy
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