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Strategic Customer Management
First Section
Intro to Strategic Customer Management (4:08)
Pressures on the Corporate Frontline - Part 1 (6:00)
Pressures on the Corporate Frontline - Part 2 (7:27)
Evolution in Business Functions (4:38)
Strategic Customer Management (5:55)
The strategic Sales Organization (3:23)
The strategic Sales Organization: Involvement (17:56)
The strategic Sales Organization: Intelligence (10:49)
The Strategic Sales Organization: Integration (2:19)
The Strategic Sales Organization: Internal Marketing (6:04)
The Strategic Sales Organization: Infrastructure (9:24)
The Strategic Sales Organization: Inspiration (3:41)
The Strategic Sales Organization: Influence (3:00)
The Strategic Sales Organization: Integrity (7:18)
The Strategic Sales Organization: International (5:22)
Is Sales the New Marketing? (9:46)
How Strategic is your Sales Organization? (11:25)
Intro to Strategic Customer Management
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