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The Marketing Communications Mix
First Section
Intro to Marketing Communications Class (2:25)
Scope of Marketing Communications (7:17)
The Role of Marketing Communications (8:04)
The Tasks of Marketing Communications (9:56)
The Marketing Communications Mix (6:42)
The Constituent Tools of the MC Mix (6:57)
The Constituent Classes of Media in the Mix (7:49)
Different Media Channels (3:34)
The Constituent Forms of Content in the Mix (4:06)
Content Strategies (5:49)
Conclusion- Q&A (4:36)
Different Media Channels
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