Generative AI for Marketing

How to get the best from GenAI for Text, Images, Videos, Optimization, Data Driven decisions

Course Overview:

Welcome to the future of marketing, where the fusion of creativity and technology unfolds new horizons for marketers around the globe. This comprehensive 3-hour+ section is meticulously designed for marketing professionals eager to harness the transformative power of Generative Artificial Intelligence (Gen AI) in their strategies and campaigns. Through 44 bite-sized clips enriched with detailed descriptions, vivid examples, and informative slides, we aim to empower you with a deep understanding and practical skills in leveraging Gen AI for unparalleled marketing success.
What You Will Learn:
1. Principles of Gen AI in Marketing:
Dive into the core principles of Gen AI and its groundbreaking impact on the marketing landscape. Understand the foundation of this technology and how it can revolutionize your marketing approach.

2. Image and Text Generation Tools:

Explore the latest image and text generation tools that can enhance your content creation process. Learn to create captivating visuals and compelling copy that resonates with your audience, all with the assistance of Gen AI.

3. AI Optimization for A/B Testing:

Uncover the secrets of optimizing your A/B testing strategies using AI. Learn how to use Gen AI to predict outcomes, streamline testing processes, and achieve the most effective campaign results.

4. Future Trends:

Stay ahead of the curve by identifying five major future trends in Gen AI that will shape the marketing world. This module prepares you to lead innovation and stay competitive in the rapidly evolving landscape.


5. Ethical Considerations of Using GenAI:
Navigate the complex ethical landscape of utilizing Gen AI in marketing. Learn about the potential pitfalls, how to avoid them, and how to use Gen AI responsibly to build trust and integrity in your brand.
Course Features:
-Duration:3+ Hours
- Format: 44 Bite-Size Clips
- Content: Descriptions, Examples, Slides
- Key Takeaways: Technical Insights on Gen AI Workings, Creating Powerful Prompts, Optimizing Campaigns, Identifying Future Trends, Avoiding Pitfalls
Who Should Enroll:
This course is ideal for marketing professionals, digital strategists, content creators, and anyone keen on integrating the latest AI technologies into their marketing efforts. Whether you're looking to enhance your content creation, optimize your campaigns, or explore the ethical dimensions of AI in marketing, this course offers the knowledge and tools you need to succeed in the Gen AI-driven marketing era.
Enrol now and transform your marketing strategies with the power of Generative AI!


Your Instructor


Robyn MacMillan
Robyn MacMillan

I help organizations and individuals to understand their marketing data and demystify Martech. My education within this field spans to a PHD, and I can often be found at a conference or with my nose buried in a white paper or article.

Martech is an area of marketing that is consistently growing and is currently in the spotlight due to the accessibility of AI tools and platforms. I specializes in staying ahead of the game and makes this seemingly overwhelming area understandable with easy-to-implement tactics, so we can all begin to master martech and Ai tools within our marketing.



Course Curriculum


  Mastering GenAI for Marketers
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  Image and Text Generation
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  AI Tools For Optimization and A/B Testing
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!