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E-commerce Masterclass
Intro to Ecommerce Masterclass
Welcome_from_your_instructor_Kalust_Manukyan (2:19)
Intro to Ecommerce Masterclass (3:46)
Ecommerce as Business Model
Why Ecommerce (9:41)
Intro to Ecommerce (8:45)
What Makes an Ecommerce Store succesful (6:16)
Digital Reach and Ecommerce (6:00)
Case Study Farer Watch Company (5:49)
Critical Elements of Ecommerce
Ecommerce channels platforms, social media and marketplaces (8:37)
Ecommerce Platforms: an Overview (6:03)
Ecommerce Platforms SaaS vs Open Source (7:44)
Ecommerce Marketplaces (7:01)
Shoppable Social Media Post (6:14)
Technology for Ecommerce (8:35)
The Role of AI (6:59)
A Strategic Approach to Ecommerce
The Role of Value Proposition (6:45)
Types_of_Value_Proposition (9:12)
Unique_Selling_Proposition_(USP). (7:37)
Product_Strategy_Customer_Strategy_and_Corporate_Strategy (7:07)
Putting_the_Ecommerce_Strategy_Together_ (8:01)
Managing E-commerce
Ecommerce_Integration (6:59)
Managing_Payments (4:08)
Managing_Security (4:53)
Managing_Returns (5:02)
Reducing_returns_in_Ecommerce (5:03)
Cross-selling_and_up-selling (4:59)
Examples_of_cross-selling_and_up-selling (3:54)
Handling_Out-of-Stock (4:54)
Summary (2:26)
Product_Strategy_Customer_Strategy_and_Corporate_Strategy
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