E-commerce Masterclass

Learn E-commerce as a Business Model

Are You Ready to Transform Your Business?

In today's competitive business world, E-commerce has emerged as a game-changer, powering remarkable business growth.

By offering convenience, global accessibility, and endless expansion possibilities, it has transformed the traditional business fabric. Our masterclass is exclusively designed to equip professionals with the crucial skills necessary to leverage the full power of online platforms and unlock their business potential.

Throughout this course, we will delve into various relevant topics to expand your understanding of e-commerce at strategic and tactical levels. This will provide you with a strategic advantage in this competitive environment. Some of the topics include:

  1. E-commerce Platforms, Marketplaces, and Shoppable Posts: Explore the landscape and learn how to create engaging shoppable posts.
  2. Key Tools in E-commerce: Discover essential tools to streamline operations and boost efficiency.
  3. The Role of AI in E-commerce: Harness the power of AI to revolutionize your approach to e-commerce.
  4. Value Proposition and Unique Selling Point Development: Craft compelling propositions to stand out in the market.
  5. Putting Together an E-commerce Strategy: Develop a roadmap for sustainable growth.
  6. Managing Payments, Security, Out-of-Stock, and Returns: Navigate complexities with confidence.

With our course, you'll access downloadable slides and a summary that will help you deepen your knowledge and retain key concepts.

Don't just learn, master the content!


Course Curriculum


  Intro to Ecommerce Masterclass
Available in days
days after you enroll

Your Instructor


​Kalust Manukyan
​Kalust Manukyan

Kalust Manukyan is an experienced marketing professional with over 16 years of practice in agency and client-side marketing. His extensive expertise includes large-scale project management, marketing strategy development and implementation, delivering global digital and offline advertising campaigns, ecommerce, PR, branding, design, and team leadership.Kalust started his career in strategic marketing consulting. He then developed an interest in education marketing working for several institutions, including the University of Lincoln, the University of London, and St George’s University. Currently, he is the Head of Marketing at Barnet and Southgate College in London. He is also a lecturer for a number of CIM digital marketing modules for the Oxford College of Marketing.

He has an MA in Marketing from Durham University, a Chartered Postgraduate Diploma in Marketing from the CIM and a BSc in Management from the City University of Seattle.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!