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Market-led Strategic Change
First Section
Introduction to Market-led Strategic Change (3:51)
New Marketing- Part 1 (7:15)
New Marketing - Part 2 (14:39)
Customer is always Right Handed (4:00)
New Marketing wins - Part 1 (8:52)
New Marketing wins - Part 2 (9:27)
New Marketing wins - Part 3 (5:34)
Value-based Marketing Strategy (11:49)
Strategic Thinking and Thinking Strategically (7:01)
Market Sensing and Learning Strategy (8:00)
Strategic Choices and Targets (12:24)
Customer value strategy and Positioning - Part 1 (8:22)
Customer Value Strategy and Positioning - Part 2 (6:50)
Strategic Relationship and Networks (8:18)
Strategic Gaps (3:40)
Organization and Process for Change (8:18)
Implementation Processes and Internal Marketing (8:24)
Strategic Choices and Targets
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