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Project Management in Marketing
First Section
Intro: What is a project? (5:19)
The Project Life Cycle (4:37)
Key Project Management Disciplines (7:07)
Project Scope (10:24)
Project Planning (8:38)
Work Breakdown Structure (7:52)
Using Charts in Projects (16:52)
Progress Monitoring (16:28)
Post-Project Evaluation (15:52)
The Role of a Project Manager (14:04)
Project Management Methodologies (2:53)
Using Data and Information (13:28)
Market Research (8:34)
Financial Analysis and Business Cases (13:49)
Overview of Risk (6:36)
Risk Identification (6:48)
Risk Management (13:33)
Project Management in Marketing (7:36)
Intro: What is a project?
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