Project management and related disciplines are a hugely important aspect of delivering marketing, but it is not a well understood area. Project Management in Marketing is also the final Unit in the CIM's Professional Diploma in Marketing but many students struggle to get to grips with the subject. This course will introduce you to this important concept and show you how to deliver your marketing campaigns more effectively, on time and within budget. In addition to project planning, management and evaluation, the course will introduce you to risk management and mitigation, market research, using and presenting data, and producing business cases for marketing proposals. It also contains specific advice for CIM students undertaking the Project management in Marketing Unit, which will help you complete the assignment for the subject.
WHAT WILL YOU LEARN?
Jack manages the Post Graduate Diploma for Oxford College of Marketing and is responsible for the tutor training, course materials, assignments for the Emerging Themes, Managing Corporate Reputation, Marketing Leadership and Planning , Analysis and Decision and writing the mock exam for Analysis and Decision Case study exam.
Jack is also a practising Chartered Marketer who specialises in helping small to medium businesses grow by applying marketing principles. He has nearly 20 years experience in marketing roles including Marketing Manager for Halifax plc and has the Diploma of the Institute of Direct Marketing as well as the CIM's Certificate in eMarketing Excellence. As well as lecturing, training and assignment mentoring with the Oxford College of Marketing, he lectures part-time at Manchester Metropolitan University Business School.