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Social Media Strategy
First Section
Social Media Announcement (1:47)
Introduction to Social Media Strategy - Part 1 (9:10)
Introduction to Social Media Strategy - Part 2 (9:24)
Key Messages - Part 1 (10:19)
Key Messages - Part 2 (11:28)
Key Messages - Part 3 (8:18)
Agree Targets, Objectives and Strategy (12:23)
Develop your Strategy (13:15)
Evaluate Social Media Tools - Part 1 (8:36)
Evaluate Social Media Tools - Part 2 (9:41)
Create a Cross Functional Approach - Part 1 (13:25)
Create a Cross Functional Approach - Part 2 (7:02)
Light Touch Editorial Approach (10:55)
The Psychology of Sharing (9:46)
Internal Policies and Terms of Use - Part 1 (8:27)
Internal Policies and Terms of Use - Part 1 (7:37)
Internal Policies and Terms of Use - Part 3 (12:55)
Internal Policies and Terms of Use - Part 4 (14:57)
Implement Social Media Monitoring - Part 1 (12:08)
Implement Social Media Monitoring - Part 2 (8:41)
Social Media Person or Team - Part 1 (7:33)
Social Media Person or Team - Part 2 (10:13)
Social Media Person or Team - Part 3 (12:51)
Social Media Person or Team - Part 4 (7:48)
Social Media Person or Team - Part 5 (7:41)
Conduct Appropriate Training (4:10)
Define Metrics and ROI - Part 1 (10:28)
Define Metrics and ROI - Part 2 (12:13)
Define Metrics and ROI - Part 3 (9:55)
Completing the Plan (5:12)
Conduct Appropriate Training
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