Autoplay
Autocomplete
Previous Lesson
Complete and Continue
The Brand Marketing Programme
Brand Marketing: The Role of Brands in Creating Value
Course Overview (2:50)
What we mean by 'value' and the impact of technology on value (6:44)
There is no such person as a “customer” and customers are not rational (9:59)
Organising customers into groups and the bedrock of successful strategy (10:00)
How brands create value for customers (6:12)
How to calculate the shareholder value that brands create (14:33)
Brands - Appendices (10:13)
How to calculate the shareholder value that brands create
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock