This course is for marketers and decision-makers who want to get the most from generative AI without losing authenticity.
AI or Not? Making Generative Content Work for Your Brand
one-time purchase
What you will learn:
How to spot the common tells in AI-generated text, images, audio and video. Why certain AI content puts consumers off, and practical ways to avoid it. A review checklist to make outputs feel authentic, on-brand and engaging. Where AI tools add real value, and where human oversight is essential. How to set team guidelines that keep creativity high and consumer trust intact.