To reach tomorrow’s customers, you need to understand both traditional SEO and the emerging practice of Generative Engine Optimisation (GEO) - optimising for AI-driven platforms that shape results in entirely new ways.
AI Search Revolution: The New Era of SEO and GEO
This Course will help you understand how discovery is evolving across generations and give you a roadmap to future-proof your visibility.
What You’ll Learn:
Generational Search Habits: How Gen Z, Millennials, and older audiences search differently and why it matters.
The Rise of GEO: What generative engine optimisation is, and how it works alongside SEO.
Content That Shows Up Everywhere: Strategies to ensure your brand appears in both search results and AI-powered answers.
Balancing the Mix: Where to invest in SEO vs. GEO depending on your audience.
Action Steps: How to audit your current visibility and adapt your strategy for the next era of search.