Social Media Advertising: Meta and Linkedin Ads

Go beyond boosted posts. Learn how to plan, build, test, and optimize effective Meta and LinkedIn advertising campaigns.
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Build better paid social campaigns

Learn how to connect your goals, audience, creative, and budget to improve campaign performance.


You’ll learn how to:

  • Choose the right platform and audience
  • Create campaigns around clear goals
  • Develop effective ad creative
  • Use targeting and retargeting
  • Track meaningful results
  • Test and optimize campaigns


Course content

3 sections | 36 lessons