Strategic Digital Marketing Planning is designed to empower you to plan strategically, act decisively, and lead your marketing initiatives with confidence.

Throughout this course, you’ll master the core principles of strategic marketing planning, gaining the skills needed to chart a clear direction and develop effective strategies for achieving impactful results.

You’ll dive deep into the SOSTAC framework, guiding you through every phase of the marketing planning process—from situation analysis and objective setting to strategy formulation and actionable implementation.

We’ll emphasise the value of conducting a comprehensive marketing audit, enabling you to uncover key insights into the internal and external factors influencing your organisation. You’ll also explore the transformative role of technology in marketing, with a focus on how artificial intelligence is revolutionising customer engagement.

In addition, you’ll learn to apply powerful models such as:

• RACE – for structuring your marketing around the customer journey.
• POEM – to integrate paid, owned, and earned media effectively.

Finally, the course highlights the importance of building a culture of continuous improvement through the PDCA cycle (Plan, Do, Check, Act), encouraging a mindset of ongoing testing, learning, and optimisation.

Get ready to elevate your digital marketing strategy and drive lasting success.