"As a Brand Manager I admit exceeding importance of added value topic. Practically it is one of the winning part in brand strategy: "Added Value: Pleasantly surprise customer Being able to satisfy customer needs better at cost lesser Consumers feel the product gives more than its cost and competitor product What experiences come along (service, etc.)" Second part gives in-depth profound analysis of the Brand Management, Brand itself, Company culture and objectives. This is the part where self-study is required the most, as it is so vast that needs to be studied step by step, albeit it is well composed and introduces here, so one has clear picture of the whole industry."
D.J.Burke -Campaign Manager
"Oxlearn has really helped me to expand my knowledge of marketing, underpinning my experience with brilliant tuitions. Experts presenters explain complex concepts with clarity and i would recommend Oxlearn to any professionals serious about optimizing their knowledge and fulfilling their potential in their chose field."*****
Stewart Simpson - Rocket Mail
"I am an Italian business consultant, I need to go through a quick, "user-friendly" tuition in Marketing, With a view to better my services to my affectionate clients (mainly SMES located in the North of Italy), and to produce more poignant business plans, for their start-up, spin-off projects, or for their funding requests. I need to get in touch and familiar with SWOT, Porter and the like. I graduated at University ages ago, but my knowledge in marketing certainly needs to be brushed up." *****
Alessandra Basso - Consultant