Google Analytics 4: GA4

Learn how the new GA will help you to reach your goals

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From 1st July 2023, the Google Universal Analytics (UA) will be replaced by the new Google Analytics 4 (GA-4).

But you don't have to wait; you can start to run GA4 now!


GA4 is a wholly redesigned tool and will give you a new, more effortless experience. Everything is now built around Users (visitors) and Events (interactions) on your site, rather than sessions.

What will you learn in this brand new Section?

  1. Introduction to GA4
  2. Overview of the NEW GA4 Dashboard
  3. Reports Snapshot & Real-time Data
  4. Life Cycle Reporting
  5. Explorations
  6. Advertising Performance
  7. Configure
  8. Supporting tools: Campaign URL Builder, Google Search Console

Your Instructor

Nick Day
Nick Day

Marketing Practitioner | Trainer | Tutor

With over 30 years’ commercial experience, Nick’s expertise spans both traditional and digital marketing, having worked for a range of global organizations including Royal Mail, British Airways, Nokia, and Sony.

As a digital marketer for more than 15 years, Nick works with a broad range of organizations, delivering effective content and campaigns that utilize all components of the digital toolkit, including Website Design & Development, Search Engine Marketing, Social Media Marketing, and Email Marketing.

As an experienced tutor, Nick delivers many modules on the Chartered Institute of Marketing (CIM) Certificate and Diploma qualifications in Professional Digital Marketing. He provides virtual and classroom-based marketing training for many organizations that is always focused on being engaging and providing practical advice and guidance.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!