From 1st July 2023, the Google Universal Analytics (UA) will be replaced by the new Google Analytics 4 (GA-4).
But you don't have to wait; you can start to run GA4 now!
GA4 is a wholly redesigned tool and will give you a new, more effortless experience. Everything is now built around Users (visitors) and Events (interactions) on your site, rather than sessions.
What will you learn in this brand new Section?
Marketing Practitioner | Trainer | Tutor
With over 30 years’ commercial experience, Nick’s expertise spans both traditional and digital marketing, having worked for a range of global organizations including Royal Mail, British Airways, Nokia, and Sony.
As a digital marketer for more than 15 years, Nick works with a broad range of organizations, delivering effective content and campaigns that utilize all components of the digital toolkit, including Website Design & Development, Search Engine Marketing, Social Media Marketing, and Email Marketing.
As an experienced tutor, Nick delivers many modules on the Chartered Institute of Marketing (CIM) Certificate and Diploma qualifications in Professional Digital Marketing. He provides virtual and classroom-based marketing training for many organizations that is always focused on being engaging and providing practical advice and guidance.