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Marketing Strategy for Business Bundle

Learn how Strategic Marketing can make your business consistently competitive over time.

Is your business thriving because the market you are selling to is growing OR because your strategy is working well?

Most businesses are going well ONLY because the market they are in is growing. Once the market is shrinking they close down. The real companies are able to thrive in ANY market condition because they KNOW how to implement STRATEGIC marketing tactics.

From Top Marketing Experts the best marketing strategy for your business

  • Key Account Management = to find how to classify and manage your best customers
  • Market Segmentation= the first question you should ask when you launch a product
  • Advanced Market Segmentation= how to get the best from your segmentation
  • Marketing Planning= how to generate an effective marketing plan
  • Marketing Planning Implementation= how to implement an effective plan
  • Marketing Accountability= is your marketing profitable?
  • Gamification of Strategy = how to use game for create competitive advantage
  • Ten Questions a CEO Should Ask the Marketing Team= making marketing a strategic part of your company

Who will You Learn From?

We put together top Marketers prof. Malcolm McDonald (author of 40 Top Marketing Books Worldwide, MBA Chair), Steven W. Erickson (Vice President, Strategic Marketing, Parker Hannifin), Ed Bradford(Business Gamification Strategist) & Ian Dunbar (Market Segmentation Practitioner & Author).


Courses Included with Purchase



Key Account Management
A Guide to Key Account Management
Malcom McDonald
$67
Market Segmentation
The very foundation of successful marketing
Malcom McDonald
$67
Marketing Accountability
a MUST for all marketing executives who want to be accepted in the boardroom
Malcom McDonald
$67
Marketing in the Board Room
Ten crucial questions CEOs and CFOs are asking their marketing colleagues, and the answers they should be receiving.
Malcom McDonald
$67
Gamification of Strategy
How simulations can help to develop a kind of practical experience in strategic thinking and implementing in relatively safe environment
Ed Bradford
$67
Marketing Plans Implementation - Part 1
Most marketing plans do not get implemented successfully so this will probably be one of the most perilous journeys you ever undertake in marketing...
Ed Bradford
$67
Marketing Plans Implementation - Part 2
An amazing presentation of Marketing Plans Implementation and a fantastic explanation of this "I am sure" the most important part of Marketing Planning.
Steve W. Erickson
$67
Advanced Market Segmentation
How to Do & How to Profit from Market Segmentation
Ian Dunbar
$67
Strategic Marketing Planning
Defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies
Malcom McDonald
$67

Original Price: $603


Your Instructor


Malcom McDonald
Malcom McDonald

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them' which has sold more than half a million copies, and more than one hundred articles and papers

Commercial credentials

Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world's leading multi-nationals on all continents.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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