Social Media Marketing: A Strategic View

Explain the business value of social media and how can support other digital media

Today’s customers are online, web-savvy, and socially connected. Which means they’re better informed, harder to reach, and harder to please.

It’s clear then that the world of business has changed. But have you kept up? Do you have the tactics, tools, and training to leverage social media for business success?

Social Media Marketing gives you a potent mix of rich customer data, flexible marketing platforms, and the chance to get ahead of your competitors.

This new and efficient Social Media Marketing: A strategic View will give you actionable tips and ideas so that you make the most of

  • Facebook
  • Linkedin
  • Twitter
  • Instagram
  • Snapchat
  • Youtube
  • Pinterest
  • Tik Tok

Furthermore, you will be able to:

  1. Explain the different content types you can use in social media activities.
  2. Explain how who can use insights from social media listening platforms to increase social media engagement.
  3. Propose an outline social media plan utilizing a relevant framework.
  4. Explain how organic and paid social media can work together to deliver campaign goals.
  5. Learn about the Social Media Content Matrix
  6. Describe at least four tools that you can use to help manage social media activities.
  7. Explain the key metrics used to measure social media.
  8. Evaluate at least four tools that you can use to monitor social media activities.

Ready to learn? Get lifetime access to Social Media Marketing: a Strategic View Today!



Your Instructor


Nick Day
Nick Day

Marketing Practitioner | Trainer | Tutor

With over 30 years’ commercial experience, Nick’s expertise spans both traditional and digital marketing, having worked for a range of global organizations including Royal Mail, British Airways, Nokia, and Sony.

As a digital marketer for more than 15 years, Nick works with a broad range of organizations, delivering effective content and campaigns that utilize all components of the digital toolkit, including Website Design & Development, Search Engine Marketing, Social Media Marketing, and Email Marketing.

As an experienced tutor, Nick delivers many modules on the Chartered Institute of Marketing (CIM) Certificate and Diploma qualifications in Professional Digital Marketing. He provides virtual and classroom-based marketing training for many organizations that is always focused on being engaging and providing practical advice and guidance.


Course Curriculum


  Social Media Marketing: A Strategic View
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
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What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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