The Malcolm McDonald Academy

Create superior company value using Strategic Marketing

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"Many online courses that teach marketing, sales & strategy are based on fads. Our courses are different. They combine core theory from some of the world's leading academics with decades of real industry experience to produce simple, step-by-step guides that help you apply them to your situation. Whether you are a student, executive or entrepreneur, you will find these courses incredibly powerful in learning how to master the key concepts both quickly & effectively." Professor Malcolm McDonald


  1. How to write a proper Strategic Marketing Plan
    1. How to prepare a winning strategic marketing plan to grow your sales and profits
    2. How your strategic plan will create shareholder value and impress all stakeholders
    3. How to measure the effectiveness of your plan
  2. Key Account Management: Global Best Practice
    1. How to develop winning plans for each key account
    2. How to measure the effectiveness and profitability of your key account program
    3. How to develop the required skills to become an excellent key account manager
  3. Quantified Value Proposition
    1. How you can avoid discounting and trading on price
    2. How value propositions will reduce the sales cycle, reduce discounting and increase order size
    1. How understanding environmental factors will provide you with growth opportunities
  4. Brand Marketing
    1. The complex relationship between brands and consumers
    2. The bedrock of successful brand management
    3. How brands create value for customers
  5. Bonus: Ten Powerful Short Marketing Strategy Lessons (valued at $197)
    1. In each of these 10 short lectures, lasting 10-15 minutes each, Professor Malcolm McDonald takes a deeper look at a key aspect of strategic marketing. Each lecture will provide fresh insight on the issue and a better understanding of the subject matter. The lectures are a good combination of academic research, real cases and practical tools that you can use to improve your performance.

Courses Included with Purchase

How to Write a Proper Strategic Marketing Plan
A masterclass from the world's foremost expert
Malcolm McDonald Academy
Key Account Management: Global Best Practice
How to manage big, powerful customers profitably
Malcolm McDonald Academy
Quantified Value Propositions
How To Quantify the Real Value You Provide
Malcolm McDonald Academy
Marketing Strategy Academy Short Courses
Ten incredibly powerful lessons in learning how to master the fundamental strategic concepts both quickly & effectively
Malcolm McDonald Academy
The Brand Marketing Programme
The Role of Brands in Creating Value - Essential Courses
Prof. Malcolm McDonald - Best Seller Author

Original Price: $1,291

Your Instructor

Malcolm McDonald Academy
Malcolm McDonald Academy

Professor Malcolm McDonald MA (Oxon) MSc PhD D.Litt FCIM FRSA, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School and Academic Advisor at Oxford College of Marketing. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He has written over 40 books, including the best seller 'Marketing Plans: How to prepare them, how to use them' which has sold more than half a million copies, and more than one hundred articles and papers

Commercial credentials

Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world's leading multi-nationals on all continents.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Will i earn a Certification at the end of the Course?
Yes! You will earn a joint Certificate from Oxford Learning Lab and Malcolm McDonald Academy.

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