Online the user is in charge. If they cannot understand what your website is about or what your offer is, they will quickly leave. Your online copy plays then, an essential role in grabbing the user's attention and keeping them interested. Yet writing for the web is different to writing for print and other media. There are different considerations when it comes to language, style, layout and content. You have to understand how to develop an effective 'tone of voice' and how to move the online reader through your site. This engaging, practical training course will show you how and help demystify online copywriting. This course will demonstarte how to build persuasive web pages that demand attention and engage with the user. You will learn - through a combination of theory and examples - how to craft successful digital copy from scratch right through the drafting and editing stages.
WHAT WILL YOU LEARN?
Andrew Lloyd Gordon helps organisations build modern, multi-channel, digital marketing systems by ATTRACTING prospects to their web presence, CONVERTING them into enquiries, leads and sales and RETAINING them for increased profitability, so that they will REFER your organisation to others.
More specifically, Andrew can show you and your teams how to grow the number of visitors to your website, save money with web marketing and gain a deeper understanding of your web analytics.
As well as improve the impact of your Social Media campaigns and demonstrate ROI from online marketing. Andrew is a qualified professional marketer with 14 years of digital experience and has launched, managed and promoted every type of website.