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Marketing Research
First Section
Marketing Research Intro (8:27)
What is Market Research - Part 1 (6:48)
What is Market Research - Part 2 (10:56)
The Marketing Research Process (6:53)
Ten Steps Research Rrocess - Part 1 (5:48)
Ten Steps Research Process - Part 2 (5:56)
Market Research Industry - Part 1 (6:37)
Market Research Industry - Part 2 (8:06)
The Research Brief - Part 1 (4:36)
The Research Brief - Part 2 (8:19)
The Research Brief - Part 3 (3:46)
Sampling - Part 1 (7:15)
Sampling - Part 2 (11:19)
Designing Questioners - Part 1 (7:37)
Designing Questioners - Part 2 (5:55)
Designing Questioners - Part 3 (5:09)
Designing Questioners - Part 4 (7:20)
Research Methodologies: Secondary Research - Part 1 (5:37)
Research Methodologies: Secondary Research - Part 2 (7:46)
Research Methodologies: Secondary Research - Part 3
Research Methodologies: Secondary Research - Part 4 (8:28)
The Marketing Information System - Part 1 (5:34)
The marketing Information System - Part 2 (5:42)
The Marketing Information System - Part 3 (5:12)
Qualitative Data - Part 1 (6:55)
Qualitative Data - Part 2 (5:04)
Quantitative Data - Part 1 (7:58)
Quantitative Data - Part 2 (8:36)
Data Analysis - Part 1 (5:53)
Data Analysis - Part 2 (4:43)
The Role of Data and databases - Part 1 (5:45)
The Role of Data and Databases - Part 2 (4:58)
The Role of Data and Databases - Part 3 (7:36)
Presenting Research Findings - Part 1 (6:37)
Presenting Research Findings - Part 2 (6:56)
Marketing Information and Research - Checklist - Part 1 (5:37)
Marketing Information and Research - Checklist - Part 2 (6:52)
The Marketing Research Process
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