Marketing Research

A professional approach to supporting marketing decisions with well grounded information

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The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy.


Course Curriculum

  First Section
Available in days
days after you enroll

Your Instructor

Jane Sutton
Jane Sutton

With a background in economics, Jean has worked in marketing since graduating from Trinity College Dublin. She has always combined her teaching and training role in market research with practical involvement on both client and agency side. She is a CIM course tutor on the Professional Certificate in Marketing and has also taught on CAM Certificate programmes. For many years she has run specialised training in export marketing for small and medium sized businesses in Scandinavia and the Baltic States as part of the faculty for the ITM Foundation based in Sweden. Clients for whom Jean has run training have included 3M, Microsoft, GlaxoSmithKline, Oxford University Press and Nissan Motor Company.

Having worked for a time in the steel and engineering sector in the UK, Jean then moved to a specialist B2B market research consultancy. For the past 20 years Jean has run her own research business- Actionline Research and Training Ltd. and has undertaken more than 150 projects for large and small organisations in the public and private sector both in the UK and in many international markets. These projects - in consumer markets, B2B and professional services have focused on business development, market entry strategy, communications strategies, new product development and /or website improvement.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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