Intro to Strategic Brand Management

Comparing to brand management principles, strategic brand management brings a wider and more complex pan company perspective. Many companies now use this strategic perspective to build their brands and the presentations which follow will present a strategic brand management model, its detailed components and how brands have evolved due of this approach. The model is referred to as from brand vision to brand evaluation, it has been based on years of research, was tested on different organizations and it is used in both consumer and BTB markets.