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Strategic Brand Management
First Section
Intro to Strategic Brand Management (2:46)
Model of Strategic Brand building process (8:58)
Growing Brands
Brand Vision: Envisioned Future (5:18)
Brand Vision: Brand Purpose (5:47)
Brand Vision: Brand Values (11:13)
Learning History (6:55)
Organisational Culture (10:13)
Competing Values Framework
Staff as Brand Builders (3:18)
Aligning Brand: Staff Values (7:28)
Brand Objectives (6:29)
Need States in Yoghurts (12:42)
Audit Brandsphere - Corporation (8:30)
Audit Brandsphere – Distributors (9:55)
Audit Brandsphere – Consumers (7:38)
Audit Brandsphere – Competitors (7:44)
Audit Brandsphere – Marketing Environments (4:12)
Brand Essence (12:06)
Brand Resourcing (11:13)
Brand Evaluation - Part 1 (10:42)
Brand Evaluation - Part 2 (8:32)
Competing Values Framework
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