What you will learn

Join our course, designed for marketing professionals, technologists, business leaders, and anyone interested in the transformative potential of marketing technology (Martech). We'll explore real-world marketing blunders that could have been avoided with the strategic use of Martech, providing valuable insights and actionable takeaways.

We will cover:

• Introduction to Martech

• The Necessity of Martech in Modern Marketing

• Case Studies of Marketing Failures

• Impact of Neglecting Martech

• Extracting Learnings from Failures 

• Strategies for Effective Martech Integration

• Future of Martech in Marketing