SEO: Fast-Track

How to get the essentials rights and understand the new rules

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Course Overview

An organization’s website is likely to be at the heart of its marketing communications, so being easily found on Google, and other search engines, should be a key part of the toolkit used.

This course will take you on a step-by-step approach that will help you get to grips with the basics and enable you to start building an SEO strategy for your organization.

Who should sign up?

Anyone responsible for building a new website or seeking to improve SEO performance for an established website.

What will it cover?

  • An introduction to SEO
  • Defining your keywords
  • Setting page titles and URLs
  • Setting meta descriptions
  • Other on-page considerations
  • Off-page considerations
  • Measuring success
  • Five tips to get started

What will I get out of it?

The course will answer many common questions, including:

  • What are the benefits of SEO – why bother?
  • What is keyword research?
  • How can I review competitor websites?
  • How many keywords do I need?
  • What’s the right length and construction for page titles and URLs?
  • How do I optimize my keywords into the meta descriptions?
  • How should I incorporate keywords into the on-page content?
  • What are backlinks and inbound links?
  • How soon will I see results?
  • What tools are available to help me?

Your Instructor

Nick Day
Nick Day

Marketing Practitioner | Trainer | Tutor

With over 30 years’ commercial experience, Nick’s expertise spans both traditional and digital marketing, having worked for a range of global organizations including Royal Mail, British Airways, Nokia, and Sony.

As a digital marketer for more than 15 years, Nick works with a broad range of organizations, delivering effective content and campaigns that utilize all components of the digital toolkit, including Website Design & Development, Search Engine Marketing, Social Media Marketing, and Email Marketing.

As an experienced tutor, Nick delivers many modules on the Chartered Institute of Marketing (CIM) Certificate and Diploma qualifications in Professional Digital Marketing. He provides virtual and classroom-based marketing training for many organizations that is always focused on being engaging and providing practical advice and guidance.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!