Course Overview
An organization’s website is likely to be at the heart of its marketing communications, so being easily found on Google, and other search engines, should be a key part of the toolkit used.
This course will take you on a step-by-step approach that will help you get to grips with the basics and enable you to start building an SEO strategy for your organization.
Who should sign up?
Anyone responsible for building a new website or seeking to improve SEO performance for an established website.
What will it cover?
What will I get out of it?
The course will answer many common questions, including:
Marketing Practitioner | Trainer | Tutor
With over 30 years’ commercial experience, Nick’s expertise spans both traditional and digital marketing, having worked for a range of global organizations including Royal Mail, British Airways, Nokia, and Sony.
As a digital marketer for more than 15 years, Nick works with a broad range of organizations, delivering effective content and campaigns that utilize all components of the digital toolkit, including Website Design & Development, Search Engine Marketing, Social Media Marketing, and Email Marketing.
As an experienced tutor, Nick delivers many modules on the Chartered Institute of Marketing (CIM) Certificate and Diploma qualifications in Professional Digital Marketing. He provides virtual and classroom-based marketing training for many organizations that is always focused on being engaging and providing practical advice and guidance.