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GA4 Accelerator Masterclass
GA4 - Intro and Setup
GA4 Overview (1:52)
GA4 History (4:25)
GA4 How does support Marketers? (2:42)
GA4 Key Difference with Universal Analytics (8:46)
GA4 How to Setup (5:34)
GA4 Navigating the Platform - Part 1 (12:17)
GA4 Navigating the Platform - Part 2 (6:36)
Slides
Events Settings
Intro to Events in GA4 (2:22)
Types of Events (7:44)
Recomended Events (7:36)
Custom Events (12:44)
Using Google Tag Manager for Events (6:56)
Best Practice for Events Setup (5:46)
Debug Mode (4:02)
Slides
Leveraging Reports in GA4
Key Benefits of GA4 Reports for Marketers (5:06)
Lifecycle Report in GA4 (12:30)
Customizing Reports (12:25)
GA4 Explore Reports (8:23)
Exploration Types (5:54)
Choosing the Correct Report (3:48)
Slides
Audience Building
How to Build an Audience in GA4 (11:29)
The Purpose of Audiences (6:59)
Example of Audience: High-Value Cart Abandoners (13:13)
GA4 Integrations (4:01)
The Perfect MarTech Stack for GA4 (3:08)
Predictive Analytics (5:51)
Slides
Conclusions
Applying GA4 insights to real-world marketing decisions (7:22)
Campaign Optimization (6:09)
Cross Channel Analysis (3:05)
Three Steps: How to Use GA4 in the Real World (4:10)
Example: E-Commerce Optimisation (7:39)
Privacy Consideration and Data Compliance (5:12)
Consent Mode in GA4 (6:42)
Common Errors Using GA4 (6:14)
Slides
Example of Audience: High-Value Cart Abandoners
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